Brief Description: FHWA allows the use of signs to acknowledge the provision of highway related services. State and local programs for acknowledgment signs are growing in popularity because they can provide additional revenue for highway facility maintenance program. Click here to view the memorandum.

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Brief Description: Addresses an interim policy for the use of acknowledgment signs on highway rights of way. The FHWA's interim policy permits acknowledgment signs on highway rights of way, forbids advertising signs on the highway right of way, and restricts the placement of acknowledgment signs and messages from certain high risk areas. This memorandum supersedes the Adopt-a-Highway Signs memorandum issued November 9, 2001. Click here to view the memorandum.

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Brief Description: Rescinds April 27, 2001 FHWA memo. Futher guidance will be forthcoming after FHWA considers the AASHTO Task Force recommendations. In the interim, States should follow their existing guidelines on Adopt-A-Highway signing. To the extent possible, these guidelines should ensure that Adopt-A-Highway signs serve only as an acknowledgement, not an advertisement. Click here to view the memorandum.

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Brief Description: Advertising a business is not the intent of the Adopt-A-Highway program. The FHWA considers the use of any commercial message, including trade logos, slogans, telephone numbers, and Internet addresses, on an Adopt-A-Highway sign to be advertising and, therefore, not in conformance with the MUTCD. The sign text and lettering shall be the alphabet series (fonts) in the Standard Highway Signs book to indicate the sponsor. Click here to view the memorandum.

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